Job Summary
The role focuses on establishing and developing the product marketing function for a B2B SaaS platform designed for the construction sector. It involves creating effective messaging, positioning, and market entry strategies while also leading initiatives aimed at supporting sales and fostering collaboration across various teams to enhance product exploration and user adoption.
Responsibilities
- Develop comprehensive positioning and messaging for the SaaS construction platform.
- Create and implement go-to-market strategies to ensure successful product launches.
- Lead efforts in sales enablement to equip the sales team with essential tools and resources.
- Collaborate with cross-functional teams to support product discovery and increase adoption rates.
Qualifications
- 5 to 8 years of experience in B2B SaaS product marketing, particularly in building functions from the ground up.
- Proven background in marketing within process-driven industries.
- Must be authorized to work in the United States without the need for visa sponsorship.
True Talent Solutions Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
