Job Summary
The Strategy Director is responsible for identifying business challenges and understanding audience insights to formulate creative briefs and strategic frameworks. This role entails the creation of journey-based communication plans and omnichannel experiences aimed at delivering impactful results for clients in the healthcare sector.
Responsibilities
- Identify and analyze business issues and audience insights to inform strategy.
- Develop creative briefs and strategic frameworks for effective campaigns.
- Design communication plans that are journey-based and integrated across multiple channels.
- Create omnichannel experiences that address client needs and drive desirable outcomes.
Qualifications
- A minimum of 5 years’ experience in brand, communications, digital, or content strategy.
- Exceptional writing, presentation, and communication skills.
- Proficiency in media-related tools such as Google Analytics and Comscore.
Publicis Groupe Holdings B.V provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
