Job Summary
The Director of Growth Hacking & CRO will be responsible for overseeing the entire conversion funnel and spearheading a dynamic experimentation initiative aimed at increasing funded volume. This position entails managing a team, enhancing mobile-first landing pages, and collaborating with various departments to ensure that marketing strategies are aligned with revenue objectives.
Responsibilities
- Manage the end-to-end conversion funnel efficiently.
- Lead a fast-paced experimentation program to boost funded volume.
- Optimize mobile-first landing pages for better user engagement and conversion rates.
- Collaborate with cross-functional teams to align marketing tactics with revenue targets.
Qualifications
- 5–7 years of proven experience in growth marketing, conversion rate optimization (CRO), or product experimentation, ideally in the fintech or lending sector.
- Strong understanding of experimentation analytics and statistics.
- Proficiency with analytics tools and techniques.
- Expertise in mobile user experience best practices.
One Park Financial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
