Job Summary
The Experiential Marketing Manager is responsible for overseeing the entire process of the company’s event initiatives, which encompass trade shows, site visits, and customer-hosted events. This role demands a strategic approach to managing resources and collaborating with various teams to enhance event success and pipeline generation.
Responsibilities
- Oversee the planning and execution of events, ensuring alignment with company goals.
- Manage event budgets effectively and monitor expenses.
- Coordinate efforts with sales and marketing teams to optimize event impact.
- Analyze and report on event performance and its contribution to pipeline generation.
- Maintain relationships with vendors and coordinate their roles during events.
- Travel frequently to manage on-site event logistics and engagement.
Qualifications
- Minimum of 5 years’ experience in B2B event or field marketing.
- Demonstrated ability to drive measurable outcomes and pipeline growth through events.
- Expertise in handling event budgets, managing vendors, and utilizing CRM tools.
- Strong organizational and communication skills are essential.
- Willingness to travel as part of event management duties.
TGR Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
