Job Summary
We are seeking a Hybrid Senior Digital Marketing Specialist with a focus on Paid Social strategies to enhance our digital marketing efforts. This role requires a blend of creativity and analytical skills to develop and execute effective social media advertising campaigns that drive engagement and conversions. The ideal candidate should have a strong understanding of social media platforms, audience targeting, and the latest trends in digital marketing.
Responsibilities
- Develop and implement paid social media strategies aligned with overall marketing goals.
- Manage and optimize existing social media advertising campaigns to maximize ROI.
- Analyze campaign performance data to extract insights and inform future strategies.
- Create compelling ad copy and visuals to engage target audiences.
- Collaborate with cross-functional teams to ensure cohesive brand messaging across channels.
- Stay updated on industry trends and platform changes to leverage new opportunities.
- Report on campaign results and present findings to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, specifically with paid social media campaigns.
- Strong analytical skills and experience with analytics tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Deep knowledge of various social media platforms and advertising mechanisms.
Samsonite International S.A provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
