Job Summary
We are seeking a Senior Content Marketing Specialist to join our dynamic marketing team in Somerset, Kentucky. In this role, you will become an integral part of our efforts to construct a compelling content engine designed to attract and engage our target audience, including paralegals, case managers, and attorneys. You will report directly to the marketing team lead and play a pivotal role in establishing strategies that effectively increase visibility and interest in our services.
Responsibilities
- Collaborate with team members to create high-quality content that resonates with legal professionals.
- Develop and oversee a content strategy that leverages various platforms to maximize reach and engagement.
- Conduct thorough research to ensure content relevancy and accuracy.
- Optimize content for search engines to enhance visibility and attract organic traffic.
- Analyze content performance metrics to inform ongoing strategy adjustments.
Qualifications
- Proven experience in content marketing, especially within the legal or professional services sectors.
- Strong writing and editing skills with a keen attention to detail.
- Ability to communicate complex ideas clearly and persuasively.
- Familiarity with SEO best practices and content management systems.
- Proficiency in using analytics tools to measure content effectiveness.
Zipliens provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
