The Lifecycle Marketing Manager will define and execute user lifecycle journeys, activation milestones, and retention programs across various channels. They will also manage email platform migrations, analyze cohort performance, and collaborate with cross-functional teams to optimize user engagement. Candidates must have five or more years of experience in lifecycle marketing or marketing automation, with deep hands-on expertise in HubSpot. Strong analytical skills, experience with behavioral data, and the ability to work effectively across product and engineering teams are required.
PlanHub provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
