New York, NY
Job description
Job Summary
The Legal Marketing Manager will play a pivotal role within the Litigation Practice Group at a prestigious law firm, based in New York, Philadelphia, or Washington, DC, working in a hybrid environment. Reporting to the Business Development Director, this position entails supporting various teams, including the Antitrust Competition Team and the White Collar Investigations and Securities Enforcement and Litigation Team.
Responsibilities
- Assist the practice teams in executing their marketing strategies, organizing team meetings, and leading client opportunity initiatives that enhance profitability.
- Collaborate with team leaders and the marketing department to produce and refine marketing materials, including website content and brochures.
- Support the Litigation Group Chair with practice development projects and initiatives across the litigation group.
- Handle RFP and proposal responses, ensuring all materials are timely delivered and accurately reflect the firm’s capabilities.
- Keep informed about the legal market and the firm’s litigation strengths to inform marketing strategies.
- Organize various client events and manage all associated logistics and marketing efforts.
- Work alongside Public Relations to identify media opportunities and generate timely client alerts.
- Track practice areas and service activities for reporting purposes and database accuracy.
- Assist in the integration of lateral attorneys by managing essential marketing materials and communications.
- Research client development targets in collaboration with the Competitive Intelligence team and contribute to client activity reports.
- Coordinate with the Communications Team for submissions to legal rankings and directories.
- Ensure responsive communication with lawyers and staff, delivering excellent service.
- Perform additional tasks as assigned.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline, coupled with 6-8 years of experience in professional services marketing.
- Prior experience in law firm marketing, especially in Antitrust or Securities Litigation, is highly advantageous.
- Proficiency in Microsoft Office Suite, showcasing the ability to swiftly adopt new software technologies.
- A meticulous approach with strong legal writing and editing skills.
- Exceptional organizational skills with the capacity to manage multiple projects and prioritize effectively.
- Capable of thriving under tight deadlines while maintaining high work quality in a dynamic environment.
- A proactive mindset with a focus on strategic client service and impactful ideas.
- Strong analytical, oral, and written communication skills.
- Effective at engaging professionally with clients and colleagues at all levels.
- Outstanding interpersonal skills to foster positive relationships with partners, attorneys, clients, and staff.
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