Job Summary
As a Principal Integrated Marketing Specialist, your primary role will involve the development and implementation of comprehensive marketing strategies aimed at healthcare professionals (HCPs). You will be responsible for producing and overseeing a variety of materials and campaigns tailored for HCP audiences, ensuring that both promotional and non-promotional content are effectively communicated through multiple channels including print, digital platforms, email, websites, and social media.
Responsibilities
- Develop and execute marketing strategies that engage HCPs through various channels.
- Create and manage content tailored for healthcare professionals across multiple formats.
- Ensure that all materials align with both promotional and non-promotional guidelines.
- Collaborate with cross-functional teams to optimize campaign reach and effectiveness.
Qualifications
- A background in integrated marketing with specific experience in targeting healthcare professionals is essential.
- An advanced degree in a relevant field is preferred.
- Proficiency in managing marketing campaigns across diverse media channels.
MiniMed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
