Job Summary
The Senior Marketing Specialist is responsible for spearheading marketing initiatives aimed at enhancing engagement and growth for affiliated credit unions. This role focuses on developing and implementing scalable programs, producing insightful content, and utilizing effective marketing tools that facilitate the advancement of digital strategies.
Responsibilities
- Lead the design and execution of marketing programs tailored for credit unions to boost their growth and outreach.
- Oversee the operations of GrowthLine and MarketingCentral platforms.
- Conduct comprehensive audits of digital presence for partnered credit unions and provide strategic recommendations.
- Collaborate with stakeholders to refine marketing strategies based on the audits and insights gathered.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. An equivalent combination of education and experience may be considered.
- Proven experience in a marketing role, with a strong emphasis on digital marketing strategies.
- Outstanding communication and organizational skills, with an ability to manage multiple projects effectively.
- Experience in utilizing marketing tools and software to drive program success.
Cetera Financial Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
