Job Summary
The Senior Manager of CRM will spearhead initiatives to enhance customer engagement and increase lifetime value by designing intricate automated and tailored email and SMS campaigns. This role involves crafting experimentation strategies, overseeing segmentation approaches, and collaborating with various teams to improve performance indicators.
Responsibilities
- Lead the development of customer engagement strategies focusing on maximizing lifetime value.
- Create and implement complex automated and personalized email and SMS campaigns.
- Develop and oversee experimentation plans to assess and improve marketing initiatives.
- Manage segmentation strategies to effectively target different customer groups.
- Collaborate with cross-functional teams to enhance performance metrics and outcomes.
Qualifications
- A Bachelor’s degree in marketing, statistics, or business.
- A minimum of 7 years’ experience in lifecycle marketing.
- At least 4 years of experience in team leadership.
- Demonstrated expertise in using enterprise-level email service providers (ESPs).
Blue Nile provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
