Job Summary
The Search Engine Optimization (SEO) & Content Marketing Specialist will play a crucial role in enhancing visibility and generating inquiries for various certificate programs. In a rapidly changing digital environment, focusing on search engine dynamics and AI advancements is key to aligning with the objectives of Global Enrollment Management and Student Success (GEMSS).
Responsibilities
- Develop and implement effective SEO strategies to boost online visibility.
- Create engaging content that resonates with target audiences to increase inquiries.
- Analyze website performance and adapt strategies based on data-driven insights.
- Stay informed about digital marketing trends, especially related to search engine algorithms.
- Collaborate with cross-functional teams to ensure alignment with GEMSS initiatives.
Qualifications
- Proven experience in SEO and content marketing.
- Strong analytical skills and familiarity with web analytics tools.
- Excellent writing and communication abilities.
- In-depth understanding of search engine algorithms and AI factors influencing SEO.
- Ability to adapt quickly to the evolving digital landscape.
