Job Summary
The AI-Powered Digital Marketing Specialist (SEO & PPC) is responsible for leveraging advanced AI technologies to enhance digital marketing strategies. This role focuses on optimizing search engine performance and pay-per-click campaigns to maximize reach and efficacy, ensuring that marketing objectives are achieved through innovative solutions.
Responsibilities
- Utilize AI tools and analytics to improve search engine optimization (SEO) strategies.
- Conduct thorough keyword research and implement effective back-linking techniques.
- Develop, manage, and optimize pay-per-click (PPC) advertising campaigns for various platforms.
- Monitor and analyze campaign performance metrics to inform decision-making.
- Create reports that clearly convey results and areas for improvement to stakeholders.
- Collaborate with cross-functional teams to align digital strategies with overall marketing goals.
- Stay updated on industry trends and advancements in AI technologies related to digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in SEO and PPC management.
- Strong understanding of market research and data analysis.
- Familiarity with AI technologies and software as they pertain to marketing.
- Ability to work collaboratively in a fast-paced environment.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational abilities.
