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Digital Marketing Associate – American Girl CRM

El Segundo, California, 90245

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Full Time
Hybrid
$76000 - $96000/yr
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Job Summary

The CRM Marketing Associate plays a critical role in the implementation of email and SMS marketing campaigns, handling various stages from planning to deployment. This position is also responsible for assessing campaign results to enhance customer engagement and support overall marketing initiatives.

Responsibilities

  • Oversee the execution of email and SMS marketing campaigns, ensuring timely and effective deployment.
  • Analyze outcomes of campaigns to identify opportunities for increasing customer engagement.
  • Contribute insights to the larger marketing strategy through performance evaluation and reporting.

Qualifications

  • Minimum of 1 year experience in CRM or lifecycle marketing, ideally within the retail or consumer products sector.
  • Familiarity with electronic service provider tools such as Klaviyo.
  • Strong analytical abilities complemented by effective project management skills.
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