Job Summary
The Campaign Marketing Manager is responsible for strategizing, constructing, and overseeing comprehensive marketing campaigns across multiple channels to enhance visibility and stimulate interest in precision timing solutions. This role involves coordinating activities across various digital platforms and working closely with product, segment, and sales teams to effectively guide potential customers through the purchasing journey.
Responsibilities
- Develop and execute omnichannel marketing strategies to boost awareness and demand for precision timing products.
- Collaborate with product, segment, and sales divisions to facilitate customer engagement and guide them through the sales funnel.
- Leverage digital marketing channels to optimize outreach and drive lead generation.
- Monitor and analyze campaign performance to enhance future marketing initiatives.
- Implement a data-focused approach for refining campaign strategies and achieving desired outcomes.
Qualifications
- Minimum of 7 years of experience in demand generation within the high-tech sector, ideally in the semiconductor or electronic components field.
- Strong knowledge of marketing automation tools, specifically Marketo and Salesforce.
- Proven ability to utilize data analytics for optimizing marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
