Job Summary
The Senior Manager will spearhead the AI transformation strategy for the Global Paid Media team, focusing on the creation and execution of automated workflows and smart tools. This role involves collaboration with various teams to enhance campaign planning, activation, and evaluation, aiming to accelerate performance marketing initiatives.
Responsibilities
- Develop and lead the AI transformation roadmap for Global Paid Media.
- Design and implement automated workflows and intelligent tools.
- Collaborate with cross-functional teams to optimize campaign processes.
- Enhance performance marketing speed through innovative strategies.
- Measure and analyze campaign performance for continuous improvement.
Qualifications
- Minimum of 7 years of experience in paid media, performance marketing, or marketing operations.
- Bachelor’s degree in a relevant field.
- Extensive knowledge of modern AI tools and familiarity with the paid media technology stack.
