Job Summary
This role is focused on developing and executing an effective Amazon SEO strategy, with an emphasis on conducting keyword research and optimizing listings to enhance organic visibility, drive traffic, improve rankings, and boost conversion rates. The candidate will analyze market and shopper insights, conduct testing on content and merchandising, and provide actionable insights to various teams, including paid media, creative, brand, and e-commerce.
Responsibilities
- Develop and implement a comprehensive Amazon SEO strategy.
- Conduct in-depth keyword research and optimize product listings.
- Increase organic visibility and enhance traffic and rankings.
- Analyze marketplace and shopper data to inform strategies.
- Run content and merchandising tests to assess performance.
- Collaborate with paid media, creative, brand, and e-commerce teams to share insights and recommendations.
Qualifications
- Minimum of six years of experience in the Amazon marketplace.
- Advanced knowledge of Search Query Performance and Brand Analytics.
- Demonstrated success in enhancing organic rankings, traffic, conversion rates, and revenue through listing optimization.
- Strong analytical skills are essential for this role.
- Experience with PPC, retail media, and omnichannel e-commerce is preferred.
- Background in consumer packaged goods, supplements, health and wellness, or pet products is advantageous.
