Burlington, Massachusetts, 01803
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Onsite
Job description
Job Summary
The Digital Marketing Specialist for Promotions & Lifecycle CRM at Keurig Dr Pepper is integral to enhancing the Keurig.com platform. This role involves cross-departmental collaboration to oversee and automate customer relationship management initiatives, ensuring an optimized digital experience for users.
Responsibilities
- Manage and enhance the CRM functions for Keurig.com.
- Collaborate with various teams to streamline digital marketing efforts.
- Create and format email content and HTML as required to support marketing initiatives.
- Engage with Keurig’s prominent brands, including Peet’s, L’OR, and Jacobs.
Qualifications
- Proven experience in digital marketing, specifically within CRM.
- Strong understanding of email marketing strategies and HTML formatting.
- Ability to work effectively across different teams and departments.
- Familiarity with brand management in a dynamic marketing environment.
Location
Burlington, Massachusetts, 01803
Work Arrangement
Onsite
Keurig Dr Pepper Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
