Job Summary
The primary responsibility of this position is to create, execute, and oversee the company’s analytics and tagging framework to guarantee precise tracking across various marketing channels. This role emphasizes the importance of data accuracy to facilitate informed decision-making throughout the organization.
Responsibilities
- Design and implement the analytics and tagging structure for precise tracking.
- Oversee data integrations and maintain a coherent campaign taxonomy.
- Develop reporting dashboards to enhance data-driven decision-making processes.
- Ensure the integrity and accuracy of data across marketing platforms.
Qualifications
- 5–7 years of practical experience in digital analytics and tag management.
- Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficient in technical skills including JavaScript, SQL, and server-side conversion integrations.
One Park Financial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
