Job Summary
The Marketing Specialist will be responsible for a blend of traditional and digital marketing activities, focusing predominantly on digital marketing strategies. This role is based in Coral Gables, Florida, and requires onsite attendance to foster collaboration and creativity within the team.
Responsibilities
- Develop and implement marketing campaigns that balance both traditional and digital media.
- Oversee content creation to enhance engagement across various platforms.
- Manage customer relationship management (CRM) systems to optimize client interactions.
- Utilize analytics to assess marketing effectiveness and guide strategy adjustments.
- Coordinate with vendors to ensure that marketing needs and objectives are met efficiently.
Qualifications
- Proven experience in a marketing role with a focus on digital strategies.
- Strong understanding of content marketing and analytics tools.
- Ability to manage projects and vendor relationships effectively.
- Excellent communication skills and a collaborative mindset.
