Job Summary
The Senior Marketing Manager is responsible for spearheading the advancement of the organization’s strategy focused on physician reputation. This position emphasizes the creation of audience-centric initiatives alongside robust measurement frameworks. The role requires close collaboration with clinical leadership and various teams to improve physician visibility and their influence across multiple professional channels.
Responsibilities
- Develop and implement strategic initiatives to enhance the physician reputation strategy.
- Collaborate with clinical leaders and cross-functional teams to create impactful marketing programs.
- Establish and maintain measurement frameworks to assess the effectiveness of marketing initiatives.
- Enhance the visibility and influence of physicians in diverse professional contexts.
Qualifications
- 6-8 years of experience in strategic marketing or analytics, preferably in an academic medical center or healthcare system.
- A bachelor’s degree in communications or marketing is required.
- A master’s degree is preferred.
