Job Summary
The primary role entails leading and implementing extensive email initiatives throughout the entire customer journey, encompassing nurture strategies as well as personalized sales outreach. This position demands ongoing creation, refinement, and enhancement of email content, while collaborating closely with sales and operations teams to boost conversion rates and customer engagement.
Responsibilities
- Design and execute email marketing programs that span the customer lifecycle.
- Develop targeted nurture campaigns and personalized outreach strategies.
- Continuously write, edit, and improve email content for better performance.
- Collaborate with sales and operations teams to enhance conversion and engagement outcomes.
Qualifications
- Minimum of 5 years of experience in email or lifecycle marketing, specifically in B2B SaaS settings.
- Demonstrable expertise with marketing automation platforms and sales engagement tools.
- Strong analytical skills to assess campaign effectiveness and optimize strategies.
- Exceptional editorial skills to produce high-quality email copy.
