Job Summary
The selected candidate will take charge of developing and expanding Cresta’s positioning, messaging, and go-to-market strategy, specifically targeting vital sectors such as Travel & Hospitality and Telecommunications. The role involves the creation of systematic vertical playbooks and collaboration across various functions to enhance pipeline and revenue generation.
Responsibilities
- Develop and refine Cresta’s positioning and messaging strategies across key industries.
- Create repeatable industry-specific playbooks for market engagement.
- Collaborate with cross-functional teams to facilitate pipeline growth and revenue enhancement.
Qualifications
- A minimum of 7 years of experience in product or solutions marketing within a diverse go-to-market framework.
- A bachelor’s degree is mandatory.
- Proven ability in constructing vertical frameworks and possessing substantial domain expertise in relevant sectors.
