Job Summary
The role encompasses overseeing Pet Honesty’s search strategies in organic SEO, AEO, and GEO for its direct-to-consumer website, marketplace platforms, and retail avenues. The primary goal is to enhance product visibility, citations, recommendations, and overall business performance.
Responsibilities
- Manage and improve the search strategy for various platforms.
- Conduct audits and optimize technical elements, product data, and content.
- Implement and oversee analytical experiments to boost performance.
- Establish reporting mechanisms to track performance metrics.
- Collaborate with both internal teams and external specialists to achieve goals.
Qualifications
- Minimum of five years of experience in technical and organic SEO.
- Recent experience with a strong focus on AEO and GEO strategies.
- Proven track record in increasing organic traffic and linking search outcomes to revenue growth.
- Hands-on experience with AI search and shopping technologies.
- Familiarity with technical SEO, structured data, experimentation, and analytics tools.
- Ability to develop and uphold content standards while driving automation initiatives.
- Experience in cross-functional collaboration and execution.
