Job Summary
The Hybrid Digital Marketing Specialist: Paid Media & SEO plays a crucial role in orchestrating and implementing digital marketing strategies with a strong focus on paid advertising and search engine optimization. This position requires a blend of creativity and analytical skills to enhance the company’s online presence and drive qualified traffic.
Responsibilities
- Develop and execute effective paid media campaigns across various platforms.
- Oversee and optimize SEO strategies to improve search engine rankings and drive organic traffic.
- Utilize analytics tools to monitor campaign performance and derive actionable insights.
- Conduct keyword research and apply findings to both paid and organic search strategies.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Stay updated with industry trends and best practices in digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Proven experience in managing paid media campaigns and implementing SEO strategies.
- Strong analytical skills and proficiency in digital marketing analytics tools.
- Excellent communication and collaboration abilities.
- Up-to-date with the latest digital marketing trends and technology.
