Job Summary
The role involves taking full responsibility for the paid media strategy, allocation of budgets, and the daily operation of campaigns on platforms like Meta and TikTok, including TikTok Shop. The position focuses on developing and enhancing creative content while leveraging creator collaborations. It is crucial to maintain and optimize conversion signals and measurement systems to accurately assess incremental revenue from various marketplaces and retail channels. The individual will also be required to communicate performance insights to leadership and collaborate with cross-functional teams.
Responsibilities
- Manage and execute the paid media strategy across Meta and TikTok platforms.
- Develop and scale effective creative strategies and collaborations with content creators.
- Maintain conversion signals and measurement systems to evaluate campaign effectiveness.
- Assess and report on incremental revenue across marketplaces and retail.
- Provide performance insights to leadership and collaborate with cross-functional teams.
Qualifications
- Minimum of three years of practical experience in managing paid media, particularly on Meta and TikTok Shop.
- Proven experience with Meta campaigns and spend management on TikTok Shop.
- Familiarity with Meta Pixel, Conversions API, and incrementality testing methods.
- Strong analytical skills with a data-driven mindset and creativity.
- Understanding of channel economics, including MER, contribution margins, and incrementality.
