Job Summary
The Digital Marketing Specialist at Massanutten Resort plays a critical role in executing digital marketing strategies. This position requires collaboration with the Senior Manager of Digital Strategy to effectively manage paid media initiatives and measure their success. The Specialist will also contribute to the analysis and optimization of various digital campaigns.
Responsibilities
- Assist in the implementation of digital marketing strategies to enhance brand visibility and outreach.
- Work closely with the Senior Manager to manage paid media campaigns and evaluate their performance.
- Utilize website content management systems (CMS) for updates and optimizations.
- Gather and analyze reporting data to drive decision-making and strategy enhancements.
Qualifications
- Experience in digital marketing, particularly within paid media channels.
- Familiarity with content management systems (CMS) and website analytics.
- Strong analytical skills for reporting and campaign performance assessment.
- Effective communication and collaboration skills to work with cross-functional teams.
