Job Summary
The Senior Manager is responsible for directing category media strategies and implementing audience-centric planning to enhance business performance and create cohesive guest experiences. This role requires a focus on unified media planning, the management of cross-departmental collaborations, and the enhancement of team skills to elevate media practices to industry standards.
Responsibilities
- Lead the development of category-specific media strategies that prioritize audience engagement.
- Oversee the integrated media planning process to ensure alignment with overall business goals.
- Manage relationships across various functions to support cohesive media initiatives.
- Facilitate the growth of team competencies to adopt best-in-class media execution methods.
Qualifications
- A minimum of 10 years of experience in integrated media strategy encompassing both traditional and digital formats.
- At least 3 years of experience in a management position.
- Strong expertise in audience-focused marketing and a comprehensive understanding of retail media ecosystems.
