Job Summary
The Content Marketing Specialist will play a crucial role in developing and implementing the content marketing strategy for DU. This position is based in Denver, Colorado, and requires an onsite presence. The specialist will focus on enhancing the brand’s visibility and reputation through effective content creation and media relations, and will work on various digital strategies and social media engagement.
Responsibilities
- Oversee the execution of the content marketing strategy to improve brand presence.
- Manage media relations to foster positive community engagement.
- Implement digital strategies including social media outreach.
- Address issues and manage crises as they arise in community relations.
- Coordinate various content-related initiatives to align with brand objectives.
Qualifications
- A background in content marketing or a closely related field.
- Experience in digital marketing strategies and social media management.
- Strong skills in communications and media relations.
- Capacity for crisis management and community engagement.
- OR an equivalent combination of education and experience to fulfill role requirements.
