Job Summary
The Business Development Representative builds new business pipeline by finding and engaging prospective customers. This role combines outbound prospecting with inbound lead qualification and timely follow-up on marketing campaigns. By learning about prospects’ business needs and partnering with Account Executives, the representative helps move qualified opportunities forward.
Responsibilities
- Identify and connect with potential customers through outbound prospecting.
- Assess inbound leads to determine their fit and potential business needs.
- Follow up with prospects who have engaged with marketing campaigns.
- Ask questions to understand customer needs and qualify opportunities.
- Work with Account Executives to progress qualified opportunities.
Qualifications
- High school diploma or GED equivalent.
- Strong verbal and written communication skills.
- A results-oriented approach to work.
- Ability and willingness to learn AI-native tools.
- Basic understanding of cloud computing or SaaS concepts.
ServiceNow provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


