Job Summary
The role involves spearheading LinkedIn’s worldwide social marketing approach aimed at both enterprise and consumer sectors. This includes creating content specialized for various platforms, overseeing distribution, and developing community initiatives across both established and new platforms. The position also requires the establishment of measurement frameworks linked to brand and business goals, collaboration across marketing and communications teams, and guiding a high-performing global team.
Responsibilities
- Lead the development of LinkedIn’s global social marketing strategy targeting enterprise and consumer markets.
- Create and manage platform-tailored content and distribution efforts.
- Develop community programs across both established and emerging social media platforms.
- Establish measurement systems to evaluate brand and business success.
- Collaborate with various marketing and communications functions to enhance social strategy.
- Guide and mentor a high-performing global team to achieve objectives.
Qualifications
- Minimum of 10 years of experience in social media, digital, or brand marketing.
- Proven track record in leading large-scale social strategies for diverse audiences.
- Expertise in social marketing, along with a focus on measurable impact on business goals.
- Experience with analytics and measurement to support marketing initiatives.
- Ability to build and implement effective marketing programs.
- Cultural understanding and strong leadership capabilities across functions.
