Job Summary
This position is focused on forecasting and analyzing the performance of direct mail and digital acquisition strategies. The successful candidate will assist in campaign planning and testing while also keeping an eye on acquisition and portfolio trends. A key component of the role involves comparing actual results against forecasts, refining forecasting methodologies, and effectively communicating insights and channel recommendations to bolster business decision-making processes.
Responsibilities
- Analyze and forecast the effectiveness of direct mail and digital acquisition efforts.
- Support the planning and testing of marketing campaigns.
- Monitor trends in acquisition and portfolio performance.
- Contrast actual outcomes with projections and enhance forecasting techniques.
- Deliver insights and suggestions regarding channels to assist in strategic business decisions.
Qualifications
- A bachelor’s degree in a quantitative discipline is mandatory.
- Proficiency in handling large datasets and using analytical tools like SQL, R, Python, or SAS.
- Demonstrated curiosity, meticulous attention to detail, and effective communication skills.
- A collaborative spirit and capability to manage routine tasks alongside analytical research.
- Knowledge of the credit industry is considered advantageous.
