Job Summary
This role involves spearheading the strategic and operational advancements of CRM and marketing automation initiatives aimed at enhancing customer relationships. The position requires the planning and execution of cross-channel campaigns, along with the analysis of performance metrics. Additionally, you will serve as a mentor to less experienced team members.
Responsibilities
- Lead the strategic and operational aspects of CRM and marketing automation projects.
- Plan and execute cross-channel marketing campaigns.
- Analyze campaign performance data to drive improvements.
- Mentor and guide junior team members to enhance their skills.
Qualifications
- Minimum of three years of professional experience in digital marketing, specifically in CRM and marketing automation.
- Proficient in CRM and marketing automation platforms such as Braze, Salesforce Marketing Cloud, or Emarsys.
- Fluent in German, with good command of English.
