Job Summary
The Associate Director of Integrated Planning plays a pivotal role in aligning strategy with execution by integrating paid media initiatives across various channels along with SEO, content strategies, and creative endeavors. This position is essential for steering campaign planning, overseeing budget management, and leading cross-disciplinary teams to achieve client objectives effectively.
Responsibilities
- Lead the planning and execution of integrated media campaigns across paid channels.
- Ensure collaboration between SEO, content, and creative teams to support campaign objectives.
- Oversee budget allocation, ensuring the effective use of resources across campaigns.
- Guide and mentor team members to foster professional growth and development.
- Work with cross-functional teams to drive cohesive approaches to client goals.
Qualifications
- Minimum of 6 years of experience in paid media management.
- Proven expertise in platforms such as Google Ads, Meta Ads, and DSP systems.
- Strong background in integrated or communications planning.
- Proficient in budget management and team mentorship.
