Job Summary
The primary focus of this role is to evaluate paid-media initiatives and creative effectiveness while providing strategic recommendations for budget distribution and creative strategies grounded in solid measurement practices. The position involves developing a systematic approach for testing, creating a taxonomy, and establishing a comprehensive dashboard and reporting system. Collaboration with creative teams, agencies, and leadership is essential to enhance advertising performance.
Responsibilities
- Analyze performance data of paid-media campaigns and creative executions.
- Recommend budget allocation and creative strategies based on data-driven insights.
- Develop and implement a repeatable testing methodology and taxonomy.
- Create and maintain a detailed dashboard and reporting framework.
- Partner with creative teams and agencies to optimize advertising results.
Qualifications
- A minimum of three years of experience in fields like performance marketing, growth strategies, paid-media, or similar analytics roles.
- Demonstrable success in enhancing advertising efficiency and driving growth.
- Proficient in SQL and advanced spreadsheet capabilities.
- Familiarity with data related to paid social media and paid search campaigns.
- Experience in conducting structured experiments and interpreting results.
- Strong communication skills to convey actionable insights regarding attribution challenges.
