Job Summary
The Marketing Lead is responsible for managing local marketing strategies that encompass digital advertising, social media engagement, and promotional events at the dealership. This role aims to enhance dealership growth through targeted marketing efforts and thorough analysis of performance metrics.
Responsibilities
- Oversee and implement local marketing initiatives, with a focus on digital advertising and social media.
- Coordinate in-store promotions to attract and engage customers.
- Analyze marketing performance data to optimize ongoing campaigns.
- Collaborate with leadership to pinpoint and explore new business development opportunities.
Qualifications
- Bachelor’s degree in a relevant area or equivalent professional experience.
- 2 to 4 years of experience in marketing.
- Expertise in digital marketing tools and analytics.
- Ability to manage and execute multi-channel marketing campaigns effectively.
