Job Summary
The Director of Ecommerce will be responsible for crafting and implementing the ecommerce strategy for both eyebobs and AO Eyewear. The primary focus will be on accelerating sales growth and improving the overall customer experience. This role includes leadership of a dedicated team that oversees online merchandising, performance marketing initiatives, technological advancements, and customer relationship management (CRM) across direct-to-consumer (DTC) and Amazon platforms.
Responsibilities
- Formulate and execute ecommerce strategies to boost sales and enhance customer satisfaction.
- Lead a team including online merchandising and performance marketing experts.
- Oversee the development of technology roadmaps for optimal ecommerce operations.
- Manage CRM functions to foster customer engagement and retention.
- Coordinate efforts across DTC and Amazon channels for brand consistency.
Qualifications
- A bachelor’s degree in Marketing, Advertising, or a related discipline.
- At least 7 years of experience in the ecommerce industry.
- A minimum of 3 years in a leadership or managerial position.
- Experience in managing multiple brands or online storefronts is essential.
