Job Summary
This role focuses on directing hands-on execution for the go-to-market strategy associated with NI software releases. Key areas include ensuring readiness for launches, developing technical messaging, creating relevant content, enabling sellers, and enhancing user adoption. The position collaborates closely with various teams such as Product Management, R&D, sales, and marketing to effectively align software capabilities with NI’s hardware offerings and articulate customer value during launches, customer interactions, and industry events.
Responsibilities
- Oversee and implement go-to-market strategies for NI software releases.
- Ensure all launch readiness criteria are met, including technical messaging and content production.
- Facilitate seller enablement and strategies to boost customer adoption.
- Collaborate with cross-functional teams to communicate the synergy between software capabilities and hardware products.
- Engage with customers and represent NI at industry events to showcase offerings and gather feedback.
Qualifications
- Bachelor’s degree in electrical engineering, computer engineering, computer science, or a related technical discipline.
- A minimum of 8 years of experience in product or technical marketing.
- Proven experience leading software release or launch initiatives.
- Expertise in creating technical marketing materials and enabling sales teams.
- Strong ability to independently manage and drive cross-functional projects to completion.
