Job Summary
The Senior Strategist will spearhead competitive analysis, perform market research, and create innovative brand strategies to support creative teams. This role includes mentoring less experienced staff members and leading client workshops to guarantee the delivery of high-quality insights that fulfill project objectives.
Responsibilities
- Lead competitive audits to understand market dynamics.
- Conduct in-depth market research to inform strategic direction.
- Develop and propose forward-thinking brand strategies.
- Mentor junior staff, providing guidance and support.
- Facilitate workshops with clients to gather insights and feedback.
- Ensure projects meet objectives with high-quality deliverables.
Qualifications
- Bachelor’s degree in business or marketing is required.
- 2-3 years of experience in strategic management within integrated agencies.
- Strong understanding of various research methodologies.
- Excellent communication skills to effectively convey ideas.
- Proven ability to lead teams and mentor junior personnel.
