Job Summary
We are seeking a dedicated and culturally knowledgeable Bilingual Marketing Specialist proficient in both Chinese and English to develop engaging travel marketing strategies and initiatives. This role involves the management of our website’s content, monitoring its performance, and overseeing our social media efforts while staying updated with the latest digital marketing trends.
Responsibilities
- Develop and implement innovative marketing plans and campaigns for travel promotion.
- Manage and regularly update content on the company website.
- Track and analyze website performance metrics.
- Oversee social media management to enhance engagement.
- Stay informed on current digital marketing trends to inform strategies.
Qualifications
- Fluency in both Chinese and English, with strong communication skills in both languages.
- Experience in marketing, particularly in the travel industry, is preferred.
- Understanding of website management and performance tracking.
- Proficiency in social media management tools and techniques.
- Legal authorization to work in the United States.
