Job Summary
This role involves spearheading the non-personal and digital marketing strategies for the upcoming launch of bitopertin in the EPP/XLP segment. The focus will be on executing comprehensive omnichannel campaigns, engaging both healthcare professionals (HCPs) and patients through various peer-to-peer initiatives. A significant aspect of the position includes overseeing agency and media operations, managing budgets, ensuring cross-departmental collaboration, evaluating performance metrics, and maintaining compliance throughout the review procedures.
Responsibilities
- Develop and lead the marketing strategy for the bitopertin launch.
- Execute omnichannel campaigns to enhance patient and healthcare professional engagement.
- Manage the coordination of agency and media activities.
- Oversee budget management and resource allocation.
- Ensure alignment among cross-functional teams for effective project execution.
- Track and analyze performance metrics to assess campaign effectiveness.
- Facilitate compliant review processes throughout the marketing initiatives.
Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- Minimum of 12 years of experience in the life sciences sector.
- Extensive background in digital marketing and non-personal promotion.
- Proven experience in leading marketing for product launches in the U.S.
- Strong skills in developing omnichannel strategies and peer-to-peer programs.
- Effective analytical and project management abilities.
- Adept at thriving in a fast-paced startup atmosphere.
