Job Summary
The Marketing Director plays a pivotal role in developing and implementing a cohesive communications strategy that spans various platforms, including web, email, social media, and print. This position is crucial in maintaining brand standards, managing digital resources, and collaborating with different internal teams to ensure clear and effective communication directed at both students and other stakeholders.
Responsibilities
- Create and manage a comprehensive communications calendar across multiple channels.
- Oversee the adherence to brand standards and the management of digital assets.
- Collaborate with internal departments to facilitate accurate communications.
- Ensure the accessibility of information for students and stakeholders.
Qualifications
- Bachelor’s degree or equivalent professional experience.
- Minimum of five years in progressively responsible roles in project or staff leadership.
- Preferred skills include a strong understanding of website CMS, email marketing systems, graphic design principles, and tools for managing social media.
